Top Tips to make your Cover Letter stand out

Top Tips to make your Cover Letter stand out

June 12, 2019

On the Fastlaners programme, our goal is to help young people develop the soft skills they need to secure employment. We have workshops on networking, general presentation skills and interview techniques. However, all of these things are secondary if you don’t have a good CV and Cover Letter.


In this article, we’re going to focus on Cover Letters and a few simple tips on what you can do to make yours stand out. Cover Letters are hugely important parts of any application as they allow you to expand upon your experiences and sell yourself to employers in a way that is impossible on your CV.


  1. Tailor your opening paragraph!

We’ve all been there, right? You’re applying for 20 jobs at different companies, all of which are roughly the same, so what’s the point in changing my cover letter for each one?


Don’t do this! It’s important that every Cover Letter you send is tailored to the job you’re applying for in order to indicate that you’ve engaged with what the job description is asking. At the very least, make sure that you talk about why you want to work for the company and what drew you to the role that you’re looking at.


  1. Treat the Person Specification as a checklist

Most Role Descriptions will have two things, a Job Description and a Person Specification. The Person Specification tells you what kind of person the company thinks could do the job that you are applying for, including things like experience required, qualifications needed and the technical skills required.


Recruiters/Hiring Managers are looking for people that meet these criteria, so treat them like a checklist that you need to go through when you’re writing a Cover Letter. You need to make sure that you have ticked everything off to give yourself the best chance of getting an interview!


  1. Make sure you give good examples using the STAR method

Just like when you’re an answering a question in an interview, you need to make sure that all of the examples you give in your Cover Letter are both strong and detailed. A good way of ensuring this is to use the STAR method to break down your example.


This is as follows:


Situtation - This is where you set the scene and provide the detail for your example.

Task - What was your responsibility within this example?

Action - What actions did you take to address the problem/situation in your example?

Result - What was the outcome in this example?


Hopefully, this has given you a few ideas on what you can do to switch things up with your own Cover Letters. Give it a go and see what happens!


Want to hear more?


For in-depth advice, and for workshops on a whole range of employability skills, you can sign up to the Fastlaners programme today!


Programmes are running throughout in July in Manchester, Birmingham, and London.


The programme is FREE TO JOIN, we provide a small travel allowance for each day you attend and lunch will be provided on select days.


Start your application by going to!