Our partnership with Sky News

Our partnership with Sky News

August 28, 2014




On Monday 1st September Sky News will launch an ambitious new campaign, Stand Up Be Counted. The initiative will see the creation of a dynamic digital platform that will amplify the voices of young people ahead of the General Election on May 7th next year.  

The site will be a place where young people aged between 16 and 25 can post videos, articles and comments on the issues affecting them and their friends, and share them across multiple social media platforms. Their stories will become a core part of Sky News’ coverage to ensure the opinions and issues important to a younger generation are heard.

Sky News is working in partnership with the Media Trust, the UK’s lead communications charity, and other youth organisations including UpRising to ensure they reach a diverse and representative number of young people across the UK.

The campaign was born out of the fact that the number of young people voting between 18 and 25 has been falling over a number of years – just 44% in the 2010 General Election. Sky News wants to encourage more of this age group to register to vote, and play an integral role in deciding the future political direction of the UK.

Young people need to register at skynews.com/StandUpBeCounted, and there can share their views. The mobile led site is divided into four areas: